Bonnie Henry: A Penney for my thoughts? Don't even get me started, friend
01.01.70
By now, most of y'all must be impudent with J.C. Penney's new policy: getting rid of most of its sales in favor of discounting much of its merchandise all the outmoded.
Sounds like Walmart, until you learn that Penney's is doing this at least in part to captivate younger customers. Right, as if hip, young things are attracted to Walmart's way of doing point.
Maybe they just couldn't roll out of bed early enough to meet Penney's Saturday-morning specials. Or peradventure they couldn't do the math on a 40-percent-off pair of jeans.
Well, here's some choice math for you: Last year, I spent more than a thousand bucks at Penney's for clothing, household items and gifts. And everything I bought was on available - with just about every item brought to my attention via some sort of sales outsert.
Marketing 101: More often than not, customers don't know what they want - or need - until you show it to them. Would those same items I bought all last year have rung up at the new "common" prices? Maybe. But chances are, I wouldn't have trotted over to Penney's to poop bail them up because I wouldn't have been aware of them.
Source: Arizona Daily Star